About Greg Baird

Hi! I’m Greg J Baird, founder and author of Children’s Ministry Leader.

My passion for nearly 30 years has been seeing the lives of children transformed. I believe the best way to do that is to equip leaders in the local church to serve children, volunteers and parents to invest in the lives of children at church and in the home. That’s what we do here at Children’s Ministry Leader – equip leaders to create healthy Children’s & Family Ministry.

The most important thing to know about me is that I am blessed beyond measure to have a personal relationship with Jesus Christ.? I have two incredible sons named Taylor (1996) and Garret (1997), both of whom have a heart for serving in ministry. And I’m a Chargers & Padres fan (so you can feel sorry for me now!)

Most recently, I served as the Vice President of Global Resources in the Global Mission department at David C. Cook. Essentially, my role was to create partnerships globally for the Life on Life Project, where I led the implementation of a strategic plan to resource churches and leaders to serve 17 million children in 32 countries. Now I focus my energy on serving Children’s & Family Ministry Leaders and churches through this site, coaching & consulting. I also offer leadership development on a broader scale through GregJBaird.com.

I love what I do as it is the outflow of 25+ years of ministry experience as Children’s, Family & Administrative Pastor, consultant, trainer, speaker, short-term missions leader, and non-profit executive. 

I would love to serve you through ministry coaching, consulting and speaking. Please contact me through the Contact page for inquiries.?


You can connect with me personally via Twitter, Instagram, Facebook or LinkedIn


Ministry Highlights

Church/Ministry Experience

  • Served under the leadership of John Maxwell & David Jeremiah (the first Children’s Pastor at both churches);
  • Founder of both a ministry non-profit (Kids In Focus) & a ministry small business (KidMin360) – both are now consolidated into ChildrensMinistryLeader.com;
  • Served in children’s, family & administrative pastor positions in churches ranging from 250 to 9000 in attendance;
  • Provided services (consulting, executive job searches, training, coaching, etc.) for hundreds of churches across the United States and around the world.


  • Traveled extensively providing coaching, consulting, training & leadership development in over 30 countries on 6 continents.
  • Presented with CMConnect Children’s Ministry Leadership Award (2017)
  • Extensive speaking, including:
    • Children’s Ministry Servants Conference – keynote & workshop presenter (2017 & 2018)
    • CMConnect Conference – keynote & workshop presenter (2017)
    • Children’s Pastors Conference – workshop presenter (2001 ? 2010, 2014, 2017, 2018)
    • D6 Conference – workshop presenter (2011, 2012, 2014, 2015)
    • Lifeway Kids Ministry Conference – workshop presenter (2011, 2012)
    • Group Publishing KidMin Conference – 6-hour pre-con tracks (2012 – 2015); 8-hour leadership tracks (2012, 2013, 2015); keynote (2014)
    • Group Publishing One-Day Seminars – 30+ cities (2003 – 2008)
    • NorthWest Ministry Conference – workshop presenter (2009 – 2011)
    • Children’s Ministry Spring Training – organizer, workshop presenter, leadership track, keynote (2001 – 2009)
    • Worlds of WOW Leadership Training – keynote (2012)
    • Christian Ministry Training Association – workshop leader, keynote (2009-2012)
    • Multiple other smaller network meetings, seminars & conferences
    • Multiple international trainings in 24 countries (2002 – present)


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Here’s a great resource to offer your families, created by our friends Sweet Sleep. And it’s free!

Check it out!

#VBS #SweetSleepWelcome to the Sweet Sleep Family Experience!
Join us this summer as we explore what life is like for children and families in Uganda. The program is designed to help families have fun experiences together, while learning some important truths about how God provides True Rest, and how we can learn to love and serve others as He calls us to do.

Check out our website for access to all of these FREE activities 🎉
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Fun is not a 4-letter word. 🙂

#kidmin #youthmin #stumin #fammin #childrensministry #childrensministryleader #kidsministry #pastors #church #ministry
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Stop begging trying to fill the needs in your ministry! IF people respond, it will likely be only short term. Obligatory service doesn’t inspire people to stick around.

Instead, understand the grand vision we are pursuing by investing in children’s lives for eternity!

Practice articulating that vision and start sharing it in every conversation. It’s a privilege and honor to be part of such important service, so INVITE people into that opportunity.

And, of course, never forget the foundation for building our team, found in Luke 10:2: “These were his [Jesus’] instructions to them: ‘The harvest is great, but the workers are few. So pray to the Lord who is in charge of the harvest; ask him to send more workers into his fields.’”

#KidMin #YouthMin #StuMin #FamMin #ChildrensMinistry #ChildrensMinistryLeader #KidsMinistry #Pastors #Church #Ministry
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As the kids run to their waiting parents after church on Sunday morning, is that where the impact ends?

Or does the conversation continue at home throughout the week?

Hopefully the answer is the latter. If it’s not, it’s probably because we aren’t engaging and equipping parents to continue the conversation.

And that’s a problem.

Parents are the primary spiritual investors in a child’s life. Good or bad, this is almost always true.

As Children’s Ministry Leaders, our primary role ought to be to “equip God’s people” (Ephesians 4:12). In our case, I believe that means equip our team to invest in the children of our ministry, and to equip the parents of those children to continue the conversations at home.

If you aren’t engaging & equipping parents to continue the conversations that begin at church, then your ministry is incomplete.

If you are engaging and equipping parents, share an example in the comments of how you do that so the rest of us can learn from you.

#KidMin #YouthMin #StuMin #FamMin #ChildrensMinistry #Pastors #Church #Ministry
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We always hear that children and youth are the church of tomorrow.

Yes, they are.

But they are also part of the church of today.

They are the group most receptive to the Gospel. They are the group most responsive to discipleship.

They also typically represent the largest group in the church, and the one with the most peripheral impact (volunteers, parents, etc).

They are the most vulnerable, physically, spiritually, emotionally and mentally.

Why on earth would we ever think we could “babysit” this group while “real ministry” happens with adults?

The truth is, many (most?) churches are not as healthy or strong as they could be because they lack a thriving focus on perhaps the very group that should receive the greatest focus.

You cannot have a healthy church without a healthy ministry to children and families.


#KidMin #YouthMin #StuMin #ChildrensMinistry #FamMin #Pastors #Church #Ministry
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